So iLL was created a decade ago to forge new paths for indoor climbers. We moved the industry out of the dreary, cold warehouse walls and into the sizzle of unchartered terrains.
There are three parts of my daily work that, while different, push toward the same goal. I simultaneously work on future projects, collaborate with our team, and dive into the day-to-day. The trick is juggling all three aspects while having each one of them enhance the other. I want to help our team internally by keeping everyone organized and on the same page. I want all of the office team, reps, and production crew to have a thorough understanding of the company and our values. I'm pretty sure it drives the team crazy that I want to be involved, to some degree, with every aspect of the business. It's not that I don't trust or work well with them. Instead, it's that I want to bring resources to the projects they are working on.