March 06, 2017

Free Range - Pre and Post

Simplicity can be deceiving. When you're taking a photo or creating a design (or both) keeping it simple is more complicated than it seems...

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January 23, 2017

The One - Other Perspectives

Say hello to our athletes/photographers in the field. We have been lucky enough to connect with some great people in the climbing/photography world that believe in what we do here...
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January 04, 2017

Bubbies Volumes

All of us here at So iLL are pretty proud of the new Bubbie Volumes. Jason Kehl really hit it out of the park with these shapes...

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August 23, 2016

Crash Pads

It gets increasingly difficult to come up with photo ideas for new products - especially something as subtle as a crash pad. Often, the best answer is the simplest.

We knew we wanted an overhead shot of someone climbing, but none of us really have the time to drive out to the boulders for a few shots. We did what any logical photographer would do...

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January 20, 2016

Holy Boulders and The Beach

January 3rd.  We headed to Southern Illinois with Jason Kehl to hang out, test out shoe prototypes with our team, and climb.  We captured some behind the scenes in the meantime.  Press on - TAKE HOLD

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