TAKE HOLD - Behind The Lens

Free Range - Pre and Post

Simplicity can be deceiving. When you're taking a photo or creating a design (or both) keeping it simple is more complicated than it seems...

The One - Other Perspectives

Bubbies Volumes

All of us here at So iLL are pretty proud of the new Bubbie Volumes. Jason Kehl really hit it out of the park with these shapes...

Crash Pads

It gets increasingly difficult to come up with photo ideas for new products - especially something as subtle as a crash pad. Often, the best answer is the simplest.

We knew we wanted an overhead shot of someone climbing, but none of us really have the time to drive out to the boulders for a few shots. We did what any logical photographer would do...

Holy Boulders and The Beach

January 3rd.  We headed to Southern Illinois with Jason Kehl to hang out, test out shoe prototypes with our team, and climb.  We captured some behind the scenes in the meantime.  Press on - TAKE HOLD